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THE CENTER
The Silicon Valley World Internet Center thanks its Sponsors for their continuing support: EXECUTIVE
SPONSORS KNOWLEDGE
NETWORK PARTNERS Check out the Center's Web site: http://www.worldinternetcenter.com Past copies of newsletters and directions to the Center are available on the Web site. All programs are held at the Center unless otherwise noted. POST-PROGRAM ANNOUNCEMENT:
CHALLENGE-THE-EXPERT: TUESDAY, NOVEMBER 27, 2001 POST-PROGRAM ANNOUNCEMENT:
CHALLENGE-THE-EXPERT: TUESDAY, JANUARY 15, 2002 CABLE & WIRELESS ANNOUNCEMENT:
JANUARY 2002 EXECUTIVE SEMINAR:
TUESDAY, JANUARY 22, 2002 FIRST PUB OF 2002:
THURSDAY, JANUARY 24, 2002 POST-PROGRAM ANNOUNCEMENT:
CHALLENGE-THE-EXPERT: NOVEMBER 27, 2001 IBM's Vice President of Internet Technology, Mr. John Patrick, visited the Center this past November for a Challenge-the-Expert. Mr. Patrick's presentation on "Net Attitude" and discussion with the audience can be accessed at the Play on Demand Website (http://playondemand.com). Click on "All Presentations" in the Navigation Bar on the left side of the page. Then click on "SVWIC: Net Attitude with John Patrick (IBM)."
Mr. Bowden gave an excellent presentation on IBM's portal strategy, how companies could benefit by having a portal strategy, and how companies may be suitable partners for IBM during the first hour of the evening. An interactive dialogue with Mr. Bowden and 80 audience participants took place during the second hour. We thank Mr. Bowden for making his presentation available to those who participated during the evening and members of the Center's online community. His presentation can be accessed under the January 15th program listing at: http://www.worldinternetcenter.com/Programs_and_Pubs/index.htm
Cable & Wireless, an Executive Sponsor of the Center, would like for your business to run more efficiently with eMessaging Solutions provided by Cable & Wireless. Communicate more effectively via eMail - keep in touch with customers, prospects, shareholders or any other community with Cable & Wireless eMessaging Solutions. Cable & Wireless has the capacity to handle your largest eMail broadcasts by providing personalization tools to create messages that build a one-to-one relationship with your audience as well as having the accountability of the industry's most comprehensive delivery reports, allowing maximum reach with minimum expense. FOR FURTHER INFORMATION
Value today is created primarily from the growth of an organization's intellectual capital assets (ICAs). Yet, management methodologies around ICAs have evolved slowly. In conjunction with IC Growth, the Center is offering a Seminar Series "Growing Intellectual Capital Assets---A Revolution in Management," focused on converting ICAs to shareholder value. The Seminar Series will cover intellectual capital assets, including intellectual property, customer capital, organizational capital, and branding. The first Seminar on January 22 focuses on branding as an intellectual capital asset. It will be presented by Halleck, Silicon Valley's preeminent creative services agency that works with companies to build lasting brand relationships with their customers, along with I.C. Growth. DESCRIPTION Brand is ultimately the price someone is willing to pay for a good or service over and above the price with no brand. Every organization, from its initial beginnings to a mature multi-billion dollar enterprise, must develop a brand strategy. BENEFITS FROM PARTICIPATION • How a Brand Strategy is instrumental to managing intangible assets; • How Brand Strategy can be converted into an intellectual capital asset called brand equity; and • How to grow brand equity and measure its impact on shareholder value. FOR FURTHER INFORMATION Ms. Susan Barich
As the Center launches into a new year, we wish to welcome our
community to join us in celebrating a new and prosperous new Come join the Center at the Pub this week as it welcomes Halleck as its newest Knowledge Network Partner. Halleck (http://www.halleck.com) brings cutting-edge marketing techniques, strategies, and technologies to the Center's community of innovators. Join Mr. Ross Halleck, Founder and CEO, as he shares his vision for marketing in the Internet Economy. Mr. Halleck's strategic thinking, design excellence, and unique implementation of technology earned him B to B Magazine's Top 100 Award for 2001.
The Pub Talk begins at 6 p.m. The Pub gathers 80-100 mid- to high-level executives every week and, as always, is a great place to come and meet people from the Silicon Valley and all over the world. Representatives from small start-ups and major companies to venture capital and academic join in the exchange at the Center's Pub. It's...
For directions, please visit http://www.worldinternetcenter.com and click on directions. The dress is casual and there is no fee to attend. Just bring your good ideas! Companies with an interest in giving a Pub Talk should contact Venilde Jeronimo, the Center's Director of Programs (mailto:venilde@worldinternetcenter.com). For inquiries about upcoming Center programs, send an email to mailto:venilde@worldinternetcenter.com To unsubscribe from this eNewsletter, contact Ms. Glenda Garcia at mailto:garcia@worldinternetcenter.com
EXECUTIVE
SPONSORS KNOWLEDGE
NETWORK PARTNERS
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