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Pub Talk

Pub Master: Mr. Richard Probst, Senior Consultant, SAP
5:00 - 7:00 p.m. Open to the Public.
Fee: $15 (cash or check, payable at the door). No fee for Corporate Sponsors.
Pre-registration is highly recommended. Registration information below.
This Power Pub will be held in the Cyprus Room at the Crowne Plaza Cabana Hotel, 4290 El Camino Real, Palo Alto.

Click Here to view the presentation. 1.20mb

Business analytics have been providing tangible benefits to companies for a number of years. But not all approaches to achieving true business intelligence are created equal. In fact, despite the relative maturity of the industry there continues to be significant debate on a number of fundamental issues - everything from technology standards to best practices for implementation to measuring return on investment. What most can agree on, however, is that analytics, done well, enable companies to unlock the insight hidden away in back-end systems. Done really well, they can help companies prepare smarter business strategies well ahead of the competition and in anticipation of changing conditions.

But if analytics are so strategic and mission-critical, why has the business intelligence (B.I.) market failed to meet bullish growth projections over the years? Why has the market not kept pace with the growth in transaction systems? Why is there no clear leader today in the business analytics space? And what of the state of the technology? Is there anything new on the horizon from a technology standpoint, or has BI innovation hit a wall?

What role, if any, should large enterprise players like SAP play as the analytics market evolves? Since launching its business information warehouse (SAP BW) in 1998, the company has achieved more than 3,500 production installations. With the recent introduction of the SAP NetWeaver platform, SAP has added significant heft to its analytical foundation, which now includes a planning engine, dashboards, OLAP and advanced reporting.

As SAP plots its BI future, it seeks a lively industry dialogue during this Power Pub around several key questions:

  • What are the differences - if there are differences - between business intelligence, balanced score card and analytics?
  • Is the real-time enterprise really achievable and what role do analytics play?
  • Who should be using analytics? (Are they just for the king, or can the common man play too?)


Before joining SAP in 2004, Mr. Probst spent 9 years driving product strategy for three venture-backed startups. Calico Commerce pioneered online product configurators, with Cisco and Dell as customers, leading to a $2 billion IPO in 1999; Calico was later acquired by PeopleSoft. Ejasent invented utility computing for transactional web sites, for Charles Schwab and other surge-prone sites, and was acquired by Veritas for $59 million. Nominum is developing a new generation of name management infrastructure, led by the inventor of DNS. Mr. Probst was founding VP of Marketing for Ejasent and VP of Product Marketing for Nominum.

Prior to his startup experience, Mr. Probst was at Sun Microsystems for 10 years. From 1985 to 1990, he managed development of Sun's user interfaces, including SunView, XView, and Open Look. Over the next 5 years, he helped bring CORBA into existence, as program manager for Sun's Project DOE, as business development for Sun NEO products, and as a member of the board of directors of the Object Management Group. In 1991, Mr. Probst coined the acronym "CORBA".

Mr. Probst has an MS in Computer Science from the University of California at Berkeley, where he was a PhD candidate until he left to join Sun. His undergraduate degree in psychology is from Yale University.


Headquartered in Silicon Valley and started in 1996, SAP Labs North America ( is the company's first development lab established outside of Germany and is designed to take advantage of Silicon Valley's rich culture of innovation and entrepreneurialism-to infuse "start-up" thinking and business practices into a multi-billion dollar global enterprise. The Lab, which pioneered SAP's efforts to globalize development, employs more than 750 tech professionals at its main campus in Palo Alto, Calif., and another 500 via a network of 11 offices located across the United States. Labs' field offices are strategically situated to better learn from and serve the needs of SAP's customers by delivering industry-specific and customized solutions. The alignment of development resources around industry and customer needs is indicative of the unique approach Labs employs to drive innovation where it can have the most impact. SAP Labs is responsible for several major tec! hnology developments, including SAP NetWeaver, the company's core technology platform that now serves as the foundation for SAP's overall enterprise software and services strategy and SAP xApps, a family of packaged, composite applications.


Pre-registration is highly recommended. There is a $15 fee (cash or check only), which will be collected at the door. Please make checks payable to Silicon Valley World Internet Center. To pre-register, please send your name, title, company name, telephone number, and email address to:

Ms. Claire Kahrobaie
Manager, Client Services
T: 650.565.8070

Address: 4290 El Camino Real, Palo Alto, California
General Hotel Number: 650.857.0787

>From Highway 101 - North or South

  • Take Highway 101 to San Antonio Road/Los Altos exit.
  • Proceed on San Antonio west, approximately 2 miles.
  • Turn right on El Camino Real and proceed 1/2 mile.
  • Turn left at Dinah's Court stoplight into the Crowne Plaza Cabana hotel entrance.
  • Parking is available in the front and back of the hotel. Ask for the Cyprus Room.

>From Highway 280 - North or South

  • Take Highway 280 to the Page Mill Road exit.
  • Proceed on Page Mill east, approximately 3 miles.
  • Turn right onto El Camino Real.
  • Continue for 1 mile to Dinah's Court stoplight.
  • Turn right into the Crowne Plaza Cabana hotel entrance.
  • Parking is available in the front and back of the hotel. Ask for the Cyprus Room.