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***PUB TALK:  THURSDAY, MAY 11, 2000
"THE INTERNET AS THE FOURTH MASS MEDIUM"

By Max Mühlhäuser, Full Professor, Darmstadt University of Technology,
Germany; Visiting Professor, SAP Labs Inc., Palo Alto

The  Internet is becoming the fourth mass medium along with the press, radio, and television. Personalized news and video-on-demand are only the initial types of content to be delivered via the Internet.  Like other media, the Internet will bring forth new types of content.  Professor Mühlhäuser will identify important characteristics of future content to be carried over the Internet.

Content creation for the new medium involves software engineering to a large extent; requirements for its support are derived.  These characteristics and requirements are  backed with experiences from experimental development of novel content, software engineering aids, and exploration tools for the new mass medium.

ABOUT DARMSTADT UNIVERSITY OF TECHNOLOGY

Darmstadt University of Technology is a key element of one of the most distinguished HiTech regions in Europe. The University is just a few miles south of the Frankfurt Airport, Deutsche Telekom, GMD (the German National Research Center for Information Technology), and many other public and private organizations. These organizations have set up their research and development centers around Darmstadt UoT to make the convergence of Information Technology, Telecommunications, and "the media" a reality.

ABOUT SAP LABS INC., PALO ALTO

An Executive Sponsor of the Center, MySAP.com, SAP's internet-ready solution, with its "Workplace" and "Marketplace" components enables customers to create a tailored workplace for users.  In addition, the "Marketplace" enables these same customers as well as non-R/3 customers to create collaborative business communities with an industry-vertical orientation. By leveraging its pervasive industry expertise and customer base, mySAP.com makes collaborative e-marketplaces a reality.

ABOUT MAX MÜHLHÄUSER

Max Mühlhäuser is a Full Professor of Computer Science at  Darmstadt University of Technology, Germany.  He received his Doctorate in Informatics from the University of Karlsruhe and founded a research center for Digital Equipment. Since 1989, he has worked as either a professor or visiting professor at universities in Germany, Austria, France, Canada, and the United States. His research area is software development support in the following areas: distributed multimedia, multimodal user interfaces, mobile/ubiquitous computing, telelearning, and telecooperation. Professor Mühlhäuser has published over 100 articles and has co-authored and edited books in the areas of distributed multimedia software engineering and computer-aided authoring/learning. He is currently a Visiting Professor with SAP Labs Inc., Palo Alto.