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THE CENTER
The Silicon Valley World Internet Center thanks its Sponsors for their continuing support: EXECUTIVE
SPONSORS KNOWLEDGE
NETWORK PARTNERS Check out the Center's Web site: http://www.worldinternetcenter.com Past copies of newsletters and directions to the Center are available on the Web site. All programs are held at the Center unless otherwise noted. CABLE
& WIRELESS ANNOUNCEMENT: JANUARY 2002 SUMMARY:
CHALLENGE-THE-EXPERT: WEDNESDAY, FEBRUARY 20, 2002
PUB:
THURSDAY, FEBRUARY 28, 2002 THINK
TANK SESSION: WEDNESDAY, MARCH 13, 2002 CENTER
ANNOUNCEMENT: WINTER 2002 Cable & Wireless, an Executive Sponsor of the Center, would like for your business to run more efficiently with eMessaging Solutions provided by Cable & Wireless. Communicate more effectively via eMail - keep in touch with customers, prospects, shareholders or any other community with Cable & Wireless eMessaging Solutions. Cable & Wireless has the capacity to handle your largest eMail broadcasts by providing personalization tools to create messages that build a one-to-one relationship with your audience as well as having the accountability of the industry's most comprehensive delivery reports, allowing maximum reach with minimum expense. FOR
FURTHER INFORMATION http://www.cw.com/th_03.asp?ID=ems_us
IBM's Vice President and General Manager of Business Continuity and Recovery Services, IBM Global Services -- Todd F. Gordon -- discussed with attendees at the Center last Wednesday evening how preparing a business for an emergency creates a resilience in systems and networks that can save a company millions of dollars, even if a catastrophe never occurs. In the aftermath of the World Trade Center disaster, IBM swept into action to assist, not only IBM customers, but also anyone with a business recovery need. Dramatic lessons were learned which will serve to strengthen IBM's and others' offerings in the future. Some companies had done continuity planning, but the people who knew what to do in some cases did not survive the incident. Some companies had all their plans on paper inside the destroyed buildings. And some companies had back-up locations, but could not physically get to them, because Manhattan was isolated by bridge and road closings. Many companies had covered the IT issues in their continuity plan, but failed to address customer care issues. Mr. Gordon had several business continuity lessons to share with an earthquake-vulnerable Silicon Valley, but the gold nugget at the bottom of it all is that by putting in place and practicing procedures for business continuity, IT continuity and emergency response, a company becomes more resilient to the smaller down-time incidents that are a constant revenue drain. The first step is risk analysis of what procedures to put in place. Assess the cost of implementation against the possible loss. Mirroring might not be the best process if a less expensive practice gives you the level of redundancy needed, based on the value of the information to the company. Once the risk analysis is done, the plan needs to be designed to address all vital business processes, not just IT and not only evacuating people from the building. When the plan is built, publicize it to the entire company, so that not just a few managers know the procedures. Then practice. If your business does face an emergency, be ready to implement the Incident Command System utilized by fire departments. That means there's no democracy in an emergency. One boss at the top of the system has no more than five people reporting to him or her, and so on down the line of command. It saves lives. Also, post your emergency procedures on a Web site that is hosted remotely from your office location. Business tolerances for downtime have shrunk dramatically in the last decade. Once the IT, network and vital-services emergency procedures are in place, they are available to your company on an ongoing, daily basis and can be implemented to increase efficiency in the operation. Offline and down time that once drained minutes and hours of revenues from the company can be decreased or eliminated by implementing the response procedures, even when the event is not a major emergency. Every company in Santa Clara County is required by law to have an emergency response plan in place. Adding business continuity and recovery to the plan could save you a bundle. It could save you your business.
This Pub talk will outline the BIG-IP products in the Nokia portfolio and how these products are being implemented by enterprise and service providers to ensure availability and performance of critical IP applications. The Nokia BIG-IP application switch is a flexible and fast IP-centric traffic management device. Mr. Bisarya's Pub Talk will discuss typical implementation diagrams and outline the customer benefits of each implementation. ABOUT
ABHINAV BISARYA Previous to his current position, Mr. Bisarya was involved in two start-ups in the high availability and content distribution space. He also served as Product Manager, Wireless Internet Services at Lucent Technologies before which he spent 3 years working in various positions in southeast Asia. He has an MBA from Rensselaer Polytechnic Institute, Troy, NY and a degree in Electronics Engineering. ABOUT NOKIA
INTERNET COMMUNICATIONS
PROGRAM The management of HCOs is plagued with challenges that keep increasing. Integration and inter-operability, information duplication, and medical errors account for a large part of business inefficiencies found today in HCOs. Limited revenue, increasing costs, continued provider and consumer dissatisfaction with health care financing and delivery, and an uncertain financial environment have led boards of directors and shareholders of HCOs to be more demanding that IT investments deliver adequate business value. The Health Insurance Portability and Accountability Act (HIPAA) regulations of 2001 place additional pressures on HCOs to embrace the Internet economy. Security and privacy dimensions have been recently elevated due to the September 2001 terrorist attacks. Enabling technologies -- such as the Internet, XML, workflow, business process automation, mobile technologies and other technologies -- can be applied to many areas in health care to reduce business inefficiencies, comply with HIPAA regulations, address security concerns, and directly increase productivity and return-on-investment (ROI). The business risks to HCOs of not adopting these technologies, proven in other industries, into a long-term eBusiness strategy, is considered to exceed the technology risk in attempting to deploy them. BENEFITS
OF PARTICIPATION FOR
FURTHER INFORMATION & POSSIBLE PARTICIPATION Dr. Venilde
Jeronimo
The Silicon Valley World Internet Center is offering metaware-related companies (those with applications, tools, and frameworks that attack the complexity of enterprise information management) the opportunity to showcase themselves during Winter 2002 at the Center's Thursday Pub -- a serious, weekly networking event for mid- to high-level executives, technologists, and investors in the bay area. The fee of $1,500 includes promotional activities on behalf of the company and other benefits. This is a special, time-restricted offer, reduced from the normal Pub Talk fee of $2,500. There is LIMITED availability for a few companies to present their metaware. Companies with an interest should submit an executive summary with contact information to: Dr. Venilde
Jeronimo SHOWCASE
FOCUS For one thing, the velocity of information has increased with new software packages and business processes being implemented to offer realtime data availability. The challenge of maintaining such realtime information -- that is complete, current, and consistent across different IT systems -- is significant. It requires a major overhaul of an enterprise's information infrastructure. At the same time, the "walls" of enterprises are falling; that is, software-enabled intra-enterprise collaboration cuts across functional silos. Business partners, vendors, and customers are allowed selective access to and control over the enterprise's resources, linked by collaborative commerce, supply-chain optimization, and other applications. Furthermore, handheld and mobile devices are proliferating with most of us depending on cell phones, personal digital assistants, or other "smart" gadgets to keep us plugged in. Taken together, these developments add up to some major headaches for the IT department. • To manage this complexity, what infrastructure, applications, tools, and frameworks -- "metaware" -- exist that will restore order and remove some of the complexity? • What metaware needs to be developed? • "Simplicity" and "integration" are hot concepts for 2002. How are these concepts being incorporated with metaware? • Are Web Services and Extensible Markup Language (XML) enabling the distribution of intelligence across the network? Recent market developments are targeting such questions. Companies like Ipedo with its XML database and XML cache are achieving performance improvement over relational database approaches in achieving dynamic, personalized content across the network. KnowNow and Kenamea are creating "application routers" for a world in which Web services are the default mechanism for business-to-business (B2B) collaboration. Centerpost, a metaware company addressing the application layer by hiding the complexity involved in managing heterogeneous devices or transport layers, lets customers manage customer relationships easily across platforms by defining the interaction and the expected actions and letting Centerpost worry about the rest of it. Not surprising, Microsoft is trying to become a standard fixture of the XML Web services infrastructure through its .Net and HailStorm initiatives while Sun Microsystems is focusingon Sun ONE (Open Net Environment). SHOWCASE
BENEFITS & DELIVERABLES • Promote Pub Talk in the Center's eNewsletter for three weeks. Listing includes, title, summary, name and bio of presenter, and information on the company (including a link to the company's URL), and any company contact information. Newsletter goes out to 5,500+ individuals. • Promote of Pub Talk on Center's Website. Pub Talk will be posted for three weeks on the home page and from then on archived in the Programs section on the Center's Web site, accessible to anyone viewing Center past programs. • Promote company collaterals and materials, including powerpoint presentation delivered at the Pub Talk in PDF format, on Center's Website alongside the Pub Talk announcement. • Promote Pub Talk two weeks prior to the Pub date at the Center's weekly Pub. • Company presentation at the Center, delivered to 80-100 key executives, technologists, and investors from Silicon Valley (and from elsewhere). • Q&A with and feedback from those in attendance. • Marketing collaterals distributed during the evening. • Attendance by company representatives, networking the crowd during the two hours to generate leads for business opportunities. • Invitations from the Center to companies from the Pub company's database to attend, if appropriate. • Wine and non-alcoholic beverages as well as finger foods served during the evening. • Set-up and cleaning fees.
The Pub Talk begins at 6 p.m. The Pub gathers 80-100 mid- to high-level executives every week and, as always, is a great place to come and meet people from the Silicon Valley and all over the world. Representatives from small start-ups and major companies to venture capital and academic join in the exchange at the Center's Pub. It's...
For directions, please visit http://www.worldinternetcenter.com and click on directions. The dress is casual and there is no fee to attend. Just bring your good ideas! Companies with
an interest in giving a Pub Talk should contact For inquiries about upcoming Center programs, send an email to mailto:venilde@worldinternetcenter.com To unsubscribe from this eNewsletter, contact Ms. Glenda Garcia at mailto:garcia@worldinternetcenter.com
KNOWLEDGE
NETWORK PARTNERS
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