Section Image
 
 
 

AT THE CENTER
The electronic newsletter of the
Silicon Valley World Internet Center

Tuesday, April 23, 2002

 

The Silicon Valley World Internet Center thanks its Sponsors for their continuing support:

EXECUTIVE SPONSORS
• Amdocs, Inc. •• Cable & Wireless •• Deutsche Telekom •• Fujitsu •• IBM Corporation •• SAP •• Sun Microsystems •

KNOWLEDGE NETWORK PARTNERS
•• Halleck ••• IC Growth, Inc. ••• Internet Wire ••

Check out the Center's Web site: http://www.worldinternetcenter.com

Past copies of newsletters and directions to the Center are available on the Web site.

All programs are held at the Center unless otherwise noted.

CABLE & WIRELESS SURVEY
Complete the Cable & Wireless Web site Survey and receive a $15 Amazon.com Gift Certificate.


IBM ANNOUNCEMENT IBM DEVELOPERWORKS LIVE! TECHNICAL DEVELOPER CONFERENCE: MAY 7 - 10, 2002

Moscone Center, San Francisco
For further information: (http://www.ibm.com/events/ibmdeveloperworkslive/r/expwd1).

CABLE & WIRELESS ANNOUNCEMENT: JANUARY 2002
Cable & Wireless eMessaging Solutions.
For more information:
(http://www.cw.com/th_03.asp?ID=ems_us).

PUB TALK: THURSDAY, APRIL 25, 2002
"Data Integration: The Gateway to Life Science Data and 'In-Silico' Drug Discovery"
By Mr. Jeff Edwards, President & Chief Operating Officer, geneticXchange
Open to the Public. 5:00 - 7:00 p.m. The Pub talk begins at 6:00 p.m.

WORKING GROUP SESSION: TUESDAY, MAY 7, 2002
"Business Rules in Mapping"
Third session of a Working Group on "Dynamic Information Integration"
Invitation-only. 3:00 - 5:30 p.m.

WORKING GROUP SESSION: WEDNESDAY, MAY 8, 2002
"The Challenge for Biotech: Shaping the Future of Clinical Trials"
Invitation-only. 3:00 - 5:30 p.m.

CENTER ANNOUNCEMENT: PROGRAM PROCEEDINGS AND SUMMARIES


CABLE & WIRELESS SURVEY
Complete the Cable & Wireless Web site Survey and receive a $15 Amazon.com Gift Certificate.

Cable and Wireless, a sponsor of the Center, is in the process of developing a new Web site. As part of the design process, Cable & Wireless is conducting a survey to get feedback from a limited number of participants. As part of the Center's community, we invite you to participate in the survey and provide valuable feedback to one of the Center's sponsors.

The online survey takes 20 minutes to complete. As a thank you, you will receive a gift certificate worth $15 to Amazon.com.

On behalf of Cable & Wireless and the Center, many thanks!

TO RECEIVE YOUR PASSWORD & FOR FURTHER INFORMATION
Those who participate will receive a password and a Web site link to conduct the survey. For further information and/or to participate in the survey, send your name, company, and email to:

Ms. Claire Kahrobaie
Manager, Client Services
Silicon Valley World Internet Center
mailto:kahrobaie@worldinternetcenter.com
T: 650.462.9800


IBM ANNOUNCEMENT IBM DEVELOPERWORKS LIVE! TECHNICAL DEVELOPER CONFERENCE: MAY 7 - 10, 2002
Moscone Center, San Francisco
For further information: (http://www.ibm.com/events/ibmdeveloperworkslive/r/expwd1).

CONFERENCE INFORMATION
IBM developerWorks Live!, the Technical Developer Conference, is being held at the Moscone Center in San Francisco May 7 - 10, 2002.

IBM developerWorks Live! combines IBM's three most successful conferences:
• WebSphere 2001
• Lotus DevCon
• Solutions 2001: The IBM Technical Developer Conference

At IBM developerWorks Live!, you will attend one conference instead of three and still benefit from the breadth of learning experiences you have previously enjoyed. This saves you time and money in 2002.

This conference will be a forum for IT executives and Web developers who are increasingly becoming the decision makers within their organizations. With over 400 hours of technical sessions, hands-on labs, "Meet the Developers," birds-of-a-feather sessions, and expert speakers in the general sessions, you will be provided with the tools you need to lead the next generation of development.

There are over 200 sessions listed on the Agenda Builder. You may browse the information as a guest, or using the ID and password received at registration time, you may build your own personalized agenda for the conference. http://developerworks.cybercentral.com/ibm0502/web/login.jsp

Also, while you're at IBM developerWorks Live!, visit the Solutions Center -- a showcase of IBM e-Business technology and Business Partner solutions and services. This outstanding information hub will provide you the unique opportunity to see and touch the latest technology. We'll also have system, Web, and solutions experts on hand, so you can discuss issues important to you, one-on-one, and get the answers you need. A list of sponsors and exhibitors can be found on the conference Web site.

CONFERENCE ENTERTAINMENT
And just for fun - developers Go Live! In a special performance just for conference attendees, Smash Mouth is coming home to the Bay Area where they got their start. It's the ultimate San Francisco happening! Smash Mouth will perform all of their greatest hits from their albums "Smash Mouth," "Astro Lounge," and "Fush Yu Mang;" plus their award-winning hit, "I'm a Believer" from the movie "Shrek."

CONFERENCE REGISTRATION: SPECIAL DISCOUNT TO CENTER'S ONLINE COMMUNITY
There is a discount available to members of the Center's online community. IBM invites you to register at the low price of only $695.00 for the conference; $600 off the full conference price of $1,295. (When you register, choose Option 2, "Enroll using a pre-enrollment Code" and enter PW1C to indicate that you've been offered this discount.) Register online today at: http://www.ibm.com/events/ibmdeveloperworkslive/r/expwd1

Come join us in May!


CABLE & WIRELESS ANNOUNCEMENT: JANUARY 2002
Cable & Wireless eMessaging Solutions.
For more information: (http://www.cw.com/th_03.asp?ID=ems_us).

Cable & Wireless, an Executive Sponsor of the Center, would like for your business to run more efficiently with eMessaging Solutions provided by Cable & Wireless.

Communicate more effectively via eMail - keep in touch with customers, prospects, shareholders or any other community with Cable & Wireless eMessaging Solutions. Cable & Wireless has the capacity to handle your largest eMail broadcasts by providing personalization tools to create messages that build a one-to-one relationship with your audience as well as having the accountability of the industry's most comprehensive delivery reports, allowing maximum reach with minimum expense.

FOR FURTHER INFORMATION, PLEASE VISIT THE FOLLOWING:
http://www.cw.com/th_03.asp?ID=ems_us


PUB TALK: THURSDAY, APRIL 25, 2002
"Data Integration: The Gateway to Life Science Data and 'In-Silico' Drug Discovery"
By Mr. Jeff Edwards, President & Chief Operating Officer, geneticXchange
Open to the Public. 5:00 - 7:00 p.m. The Pub talk begins at 6:00 p.m.

The bottleneck in drug discovery has shifted from data collection to data integration and analysis. In fact, poor data integration is seen as a key factor reducing R&D productivity. Trying to solve the life science data integration problem using traditional IT approaches is like trying to fit a square peg into a round hole -- it doesn’t work. At this Pub, come learn how geneticXchange's K1 System is providing a revolutionary way to solve this problem, enabling rapid access to - and integration of - complex, dispersed scientific data. The business results are accelerated time to market, reduced risk, and elimination of a long-standing barrier to the drug discovery process for biotech and pharmaceutical companies.

ABOUT JEFF EDWARDS
Jeff Edwards is President and Chief Operating Officer of geneticXchange, the leading provider of data integration solutions for the biotech industry. Mr. Edwards has over 20 years of experience in operations, sales, and marketing in the high-tech industry. He began his career at IBM and has held executive positions with StorageTek and with Hitachi Data Systems, where he built a $100 million business unit as Vice President/General Manager. In addition, executives from Fortune 500 companies such as Computer Associates and AT&T have engaged Mr. Edwards to design various IT-based business models. He holds a BA in business administration with graduate studies at Northwestern University's J.L. Kellogg Graduate School of Management in international marketing.

ABOUT GENETICXCHANGE
Headquartered in Menlo Park, California, geneticXchange (http://www.geneticXchange.com) provides the only open system data integration platform to help accelerate the drug discovery process. geneticXchange's powerful K1 System software product provides rapid, real-time access to, and integration of, complex dispersed scientific data. World leaders such as the Genome Institute of Singapore and Genomics Collaborative, Inc. leverage the K1 System to help realize the promise of 'in-silico' drug discovery.

FOR FURTHER INFORMATION, CONTACT:
Ms. Melanie Flanigan
Vice President, Marketing
geneticXchange
T: 650.321.9573 ext. 407
E: mailto:mflanigan@geneticxchange.com


WORKING GROUP SESSION: TUESDAY, MAY 7, 2002
"Business Rules in Mapping"
Third session of a Working Group on "Dynamic Information Integration"
Invitation-only. 3:00 - 5:30 p.m.

As a result of a series of programs last fall, the Center is hosting a Working Group session during winter and spring 2002 on "Dynamic Information Integration." A group of 10-12 continuing participants will analyze and discuss various aspects of dynamic information integration over the next several months, including:

• The role and importance of explicit models
• How to achieve a working feedback loop
• Existing technologies and components
• Relevant standards

THIRD WORKING GROUP SESSION
The third Working Group session on May 7 will focus on "Business Rules in Mapping." When integrating systems and data, mapping between taxonomies often becomes necessary. However, in some cases a static mapping of objects in one taxonomy to objects in another taxonomy is not sufficient. Rather, the case is that business rules have to be applied during mapping. The following illustrates this situation. A credit check is offered as a Web Service and requires the DUNS number and credit amount as input parameters. An ERP system with its own way of numbering customers will be calling the credit check service. A mapping between the customer ID of the ERP system and the DUNS number thus becomes necessary. But this simple, static mapping may not be enough. For example, agreements may exist that a parent company takes over payment responsibilities for certain subsidiaries or different forms of bank guarantees are in place, complicating the necessary mapping.

The following questions -- among others -- will be discussed over wine and light hors d'oeuvres:

• Is there a need for a generic solution to combine data mapping with business rules? In what sort of situations is this needed?
• Do systematic approaches to this problem exist?
• How can rules be generated and maintained efficiently?

FOR FURTHER INFORMATION
This Working Group session is invitation-only. If you have an interest in participating in this session and represent either academia or an enduser company dealing with such issues, send your name, company, bio, email, and telephone number to:

Dr. Venilde Jeronimo
Senior Director, Client Services
Silicon Valley World Internet Center
mailto:venilde@worldinternetcenter.com
T: 650.462.9800


WORKING GROUP SESSION: WEDNESDAY, MAY 8, 2002
"The Challenge for Biotech: Shaping the Future of Clinical Trials"
Invitation-only. 3:00 - 5:30 p.m.

Moderated by Dr. C. Budd Colby, Colby Biomedical Consultants

The objective of the Working Group session is to gather 8-10 thought leaders to exchange knowledge on the pain points (challenges) currently faced by biotech companies in structuring and processing clinical trials. The solutions biotech companies are using to meet these challenges will also be discussed as well as what critical technology solutions are still needed.

The pace of new drug development and rapid growth of biotech companies means a surge in clinical trials -- the expensive and time consuming process of testing medical drugs. Clinical trials, occurring in three overlapping phases and last several years each, are used not only to demonstrate the drug's efficacy, but also to determine its risks and side effects, measure effective doses, test various methods for delivering the drug, and even experiment with different manufacturing methods. The right strategic business decisions and compliance with the U.S. Food and Drug Administration's Center for Drug and Evaluation Research (CDER) are key to the success of clinical trials, inevitably getting new drugs to the U.S. market. With the rapid pace of new drug development and plethora of biotech companies, what is the impact on the structure and process of clinical trials?

The following questions, among others, will be discussed at this Working Group over wine and light hors d'oeuvres:

• What are the most felt pain points (challenges) faced by biotech companies with structuring and processing clinical trials in:
1) Patient acquisition and case management;
2) Data acquisition, storage, retrieval, and mining; and
3) Data analysis.
• What technology solutions are biotech companies using to address these pain points?
• What technology solutions are critically needed that to do not currently exist?

FOR FURTHER INFORMATION
This Working Group session is invitation-only. Individuals who are interested in possible participation and represent biotech companies that are involved in clinical trials, send your name, company, bio, email, and telephone number to:

Dr. Venilde Jeronimo
Senior Director, Client Services
Silicon Valley World Internet Center
mailto:venilde@worldinternetcenter.com
T: 650.462.9800

Or

Ms. Claire Kahrobaie
Manager, Client Services
Silicon Valley World Internet Center
mailto:kahrobaie@worldinternetcenter.com
T: 650.462.9800


CENTER ANNOUNCEMENT: PROGRAM PROCEEDINGS AND SUMMARIES
The Silicon Valley World Internet Center provides a resource of knowledge on the future landscape of Internet-related markets and technologies. Proceedings from the Center's knowledge exchange sessions cover a wide range -- from the future of corporate eLearning in the U.S. to the use of agents in supply chain management (SCM) software.

To access proceedings, summaries, and other publications from the Center, visit (http://www.worldinternetcenter.com/Publications/proceedings.html).

The following proceedings and summaries are accessible on the Center's Web site:

• Tell Me Where It Hurts: A Check-Up For Health Care Business Needs
• Data-to-Cash (D2C): Business Opportunities Emerging From An Ocean Of Data
• Artificial Intelligence (AI): Is It Real? AI & Supply Chain Management
• Mobile Virtual Network Operators & The Future Of Mobile Business: Off To The Races Or Back To The Starting Gate?
• Driving Mobile Commerce In The U.S.: Who Is Driving Whom?
• mCommerce: Forget the Hype -- Let's Get Down To Real Market Opportunities

In summer 2001, the Center designed and produced a series of Think Tank Sessions on mobile commerce. Topics ranged from market opportunities, to who or what is driving the industry, to a drill-down look at the nature of and markets for mobile virtual network operators (MVNOs). Although the focus of the three sessions was the U.S. market, interesting lessons and models lie in the work being done by telcos as well as wireless and mobile companies in Europe and Asia.

In fall 2001, the Center produced a two-part series on data and information integration. The series began with a Think Tank Session entitled "Artificial Intelligence (AI): Is It Real? AI & Supply Chain Management." Participants examined the usefulness of AI and agent technology in analyzing and quantifying data for efficient business decision-making. Later, the Center's Symposium, "Data-to-Cash: Business Opportunities Emerging from an Ocean of Data," delved into the subject of mining relevant information from the plethora of data afforded to businesses from technology.

On March 13, 2002, the Center produced a Think Tank Session to examine the state of business needs in the health care industry. Specifically, this program focused on the most critical technology- and business-related pressure points (challenges) of small- and medium-sized healthcare organizations (HCOs) as well as for the system integrators (ISIs) and software vendors (ISVs) that interact directly with HCOs. In addition, the session addressed the impact of the Health Insurance Portability and Accessibility Act (HIPAA) on the pushing the industry towards digitizing patient and other data.

For information on producing a knowledge exchange program or other services to assist your company identify new markets and trends, contact Dr. Venilde Jeronimo, the Center's Senior Director, Client Services (mailto:venilde@worldinternetcenter.com or 650.462.9800).


JOIN US FOR OUR WEEKLY PUB
Come join us for our weekly Pub every Thursday from 5:00 - 7:00 p.m.

The Pub Talk begins at 6 p.m. The Pub gathers 80-100 mid- to high-level executives every week and, as always, is a great place to come and meet people from the Silicon Valley and all over the world. Representatives from small start-ups and major companies to venture capital and academic join in the exchange at the Center's Pub. It's...

--- The best reason to take off work early on Thursdays ---

For directions, please visit http://www.worldinternetcenter.com and click on directions.

The dress is casual and there is no fee to attend. Just bring your good ideas!

Companies with an interest in giving a Pub Talk or obtaining additional information about current Center services should contact Dr. Venilde Jeronimo, Senior Director, Client Services (mailto:venilde@worldinternetcenter.com).

For inquiries about upcoming Center programs, send an email to mailto:venilde@worldinternetcenter.com


The Silicon Valley World Internet Center thanks its Sponsors for their continuing support:

EXECUTIVE SPONSORS
• Amdocs, Inc. http://www.amdocs.com
• Cable & Wireless http://www.cw.com
• Deutsche Telekom http://www.dtag.de/english/index.htm
• Fujitsu http://www.fujitsu.com
• IBM Corporation http://www.ibm.com
• SAP http://www.mysap.com
• Sun Microsystems http://www.sun.com

KNOWLEDGE NETWORK PARTNERS
• Halleck http://www.halleck.com
• IC Growth, Inc. http://www.icgrowth.com
• Internet Wire http://www.internetwire.com