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****************** AT THE CENTER ******************
************* The electronic newsletter of the ***********
*********** Silicon Valley World Internet Center **********
************* Tuesday, May 1, 2001 **************

 

The Silicon Valley World Internet Center thanks its Sponsors for their continuing support:

EXECUTIVE SPONSORS

* Amdocs, Inc http://www.Amdocs.com
* Deutsche Telekom http://www.dtag.de/english/index.htm
* Fujitsu http://www.Fujitsu.com
* IBM Corporation http://www.ibm.com
* SAP http://www.mysap.com
* Sun Microsystems http://www.sun.com

AFFILIATE SPONSOR

* Metiom, Inc. http://www.metiom.com

KNOWLEDGE NETWORK PARTNERS

* Inclusion, Inc. http://www.inclusion.net
* Internet Wire. http://www.internetwire.com
* High Performance Resources. http://www.hpresources.com

CHECK OUT OUR WEBSITE: http://www.worldinternetcenter.com

Past copies of our newsletters and directions to the Center are available on the website.

ALL PROGRAMS ARE HELD AT THE CENTER UNLESS OTHERWISE NOTED.

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***PUB TALK: THURSDAY, MAY 3, 2001
"GLOBAL EXPANSION: A FOCUS ON GERMANY"

By Mr. Patrick Dufour, Project Manager for Communications, Dortmund Project & Mr. Thomas Kneip, Engagement Manager for Dortmund Project, McKinsey & Company
5:00 to 7:00 p.m. Open to the Public. No fee. The Pub Talk begins at 6:00 p.m.

***SEMINAR SERIES: TUESDAY, MAY 8 & 22, 2001
"LEVERAGING NEWS DISTRIBUTION FOR YOUR ENTERPRISE”

By Mr. Reynolds Morgan, Vice President, Western Region, Internet Wire
6:00 to 8:00 p.m. Open to the Public. $10 fee. No fee to Center Sponsors or Knowledge Network Partners.

NOTE: A free multimedia press release worth $500 to be given out to one lucky winner at each of the seminars!

***PUB TALK: THURSDAY, MAY 10, 2001
"LATEST HOT TRENDS: ACTIVITIES AT SAP CORPORATE RESEARCH"

By Dr. Richard Swan, Director, Corporate Research Center, SAP Labs, Inc., SAP AG
5:00 to 7:00 p.m. Open to the Public. No fee. The Pub Talk begins at 6:00 p.m.

***PUB TALK: THURSDAY, MAY 17, 2001
TBA: Information forthcoming in next week’s eNewsletter.
5:00 to 7:00 p.m. Open to the Public. No fee. The Pub Talk begins at 6:00 p.m.

***PUB TALK: THURSDAY, MAY 31, 2001
"PRIVACY ISN'T JUST THE LAW, IT'S ALSO A GOOD IDEA!"

By Mr. David Singer, Program Director & Senior Technical Staff Member of Web Technology,
Academy of Technology, IBM Almaden Research Center

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***PUB TALK: THURSDAY, MAY 3, 2001
"GLOBAL EXPANSION: A FOCUS ON GERMANY"

By Mr. Patrick Dufour, Project Manager for Communications, Dortmund Project &
Mr. Thomas Kneip, Engagement Manager for Dortmund Project, McKinsey & Company
5:00 to 7:00 p.m. Open to the Public. No fee. The Pub Talk begins at 6:00 p.m.

Globalization is one of the key levers for growing your business. For most companies, Europe is the first choice in going global, representing the largest market for software and eBusiness outside the United States. A team from McKinsey & Company and the Dortmund project, dedicated to supporting international companies in their aspirations to globalize, will give a snapshot to Europe's software and eCommerce markets as well as highlight the specific qualities of the Dortmund software cluster in Germany. For going global, **contacts** are key: get your insights on the European market and get connected to one of the major European software clusters at Thursday's Pub Talk!

ABOUT THE DORTMUND PROJECT

The Dortmund project is a public/private partnership between the City of Dortmund and major companies in Dortmund supporting the business sectors' software, micro technologies and logistics. With the assistance of McKinsey & Company, the team's efforts have led to the development of an extensive network of contacts, enabling companies, scientists, and opinion leaders to share and exchange knowledge and experience. The objective is to offer young high-tech companies, especially those in software, IT/ eCommerce, micro technologies and logistics, an excellent corporate business location.

ABOUT THE SPEAKERS

Mr. Patrick Dufour is the Chief Information Officer of the Dortmund Project. Mr. Dufour has conducted extensive doctoral research on US clusters, especially Silicon Valley. Due to his extensive knowledge of software clusters in Europe and the United States, he is also member of the international support team for software companies.

Thomas Kneip has been with McKinsey & Company since 1998 and is currently the Engagement Manager for the Dortmund Project. In this capacity, Mr. Kneip is responsible for overseeing the team that supports the Dortmund-project and the city of Dortmund. He received a Master of International Management from Thunderbird - The American Graduate School of International Management and a Diploma in Business Administration from the University of Regensburg in Germany.

INVITATION: APRIL 30 - MAY 4: FOR SILICON VALLEY COMPANIES INTERESTED IN ATTENDING A MINI-WORKSHOP TO LEARN ABOUT GOING GLOBAL

The support team of the Dortmund Project is on a visit to Silicon Valley between April 30 - May 4 and providing mini-workshops to interested Silicon-Valley-based software companies. During these workshops, the team is providing information to Silicon Valley companies interested in 1) establishing contacts with key partners in Europe, 2) setting up a European subsidiary, 3) hiring the right people, and 4) inquiring about other logistical business issues involved in going global. If you have an interest in any of these issues and attending an individualized mini-workshop or a private meeting, please contact:

Mr. Thomas Neubert
Global Business Communications
Tel: 408.921.0074
Em: mailto:tneubert@gbcommunications.com

FOR FURTHER INFORMATION

Mr. Lars Tata
Dortmund Project
Dortmund, Germany
Em: mailto:LTATA@it-growth.com
Tel: +49 286 584 13
Fax: +49 286 584 29

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***SEMINAR SERIES: TUESDAY, MAY 8 & 22, 2001
"LEVERAGING NEWS DISTRIBUTION FOR YOUR COMPANY"

By Mr. M. Reynolds Morgan, Vice President, Western Region, Internet Wire, Inc.
6:00 to 8:00 p.m. Open to the Public. $10 fee. No fee to Center Sponsors or Knowledge Network Partners. Registration highly recommended due to limited seating.

A FREE MULTIMEDIA PRESS RELEASE TO BE GIVEN OUT AT EACH OF THE SEMINARS

As a Knowledge Network Partner of the Center, Internet Wire will be giving out a free multimedia press release worth $500 to one lucky winner at each of the seminars! Must be present to win.

SEMINAR DESCRIPTION

Internet Wire, the Internet leader in company news distribution, is providing a two-part Seminar Series on "Leveraging News Distribution for Your Enterprise." High energy and engaging, M. Reynolds Morgan will illuminate the value of and need for public relations (PR), how it works and how your company can use it to promote its product, service, or technology. The first seminar will give participants an overview of PR strategies, while the second seminar will look at the tactics for getting your message to your different publics.

MAY 8, 2001: PUBLIC RELATIONS: HOW TO BRAND THROUGH PR

In the first seminar, Mr. Morgan will discuss branding and how to use PR as a branding tool. He will show you how to integrate your single message through your advertising, marketing, sales, trade show and press releases. You will also learn about the different audiences: who they are and how to write so that you reach all the important players, from shareholders to technical people to financial analysts to the consumer.

MAY 22, 2001: UNDERSTANDING THE PR PROCESS: GETTING YOUR PRESS RELEASE SEEN

In the second seminar, Mr. Morgan will demonstrate the best tactics for getting the most exposure for your press release. He will show you how to do your homework before trying to pitch a story to a journalist as well as teach you the best way to get to the person in the press who can give your message the greatest exposure. He will give you tips for what to do and what NOT to do. And you will learn how to use the Internet and a variety of multi-media objects to best emphasize your point or demonstrate your message.

ABOUT INTERNET WIRE, INC.

Internet Wire, Inc. (http://www.internetwire.com) is the leading Internet-based distributor of direct company news and other business communications materials. Internet Wire distributes direct company news, including press releases, financial announcements, graphics, multimedia files, and other business communications materials to a worldwide audience of news media, analysts and consumers via email, the Web, online syndication and secure modem-to-modem connections.

As a Knowledge Network Partner, Internet Wire supports and complements the Center's Knowledge Network. This network is based on the exchange of knowledge between Internet thought leaders on new technology trends and innovative business models for the advancement of the Internet Economy.

REGISTRATION

To register, identify whether you will be attending May 8 and/or May 22 along with sending your name, title, company name, email address, and telephone number to:

Ms. Glenda Garcia
Program Assistant
mailto:garcia@worldinternetcenter.com

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***PUB TALK: THURSDAY, MAY 10, 2001
"LATEST HOT TRENDS: ACTIVITIES AT SAP CORPORATE RESEARCH"

By Dr. Richard Swan, Director, Corporate Research Center, SAP Labs, Inc., SAP AG
5:00 to 7:00 p.m. Open to the Public. No fee. The Pub Talk begins at 6:00 p.m.

At this Pub Talk, Richard Swan will share with those in attendance the latest activities at SAP Corporate Research.

ABOUT RICHARD SWAN

Richard Swan is currently the Director of Research for SAP's Corporate Research Center at SAP Labs in Palo Alto. Dr. Swan's research interests are in the area of mobile and pervasive technology, including voice, and their impact on enterprise applications. Richard Swan holds a Ph.D. in Computer Science from Carnegie Mellon University (CMU) where he held the position of Assistant Professor. While at CMU, Dr. Swan developed the CM* multiprocessor system, the largest of its day and the first to be fully extensible in memory, processing power and communications.

As Vice President of Engineering at Megatest Corporation, (later Teradyne) he developed the MegaOne, a VLSI test system. This pioneered a "tester-per-pin" software-friendly architectural approach that has been widely emulated. At Digital Equipment Corporation, Dr. Swan led the Western Research Laboratory (WRL) and also founded the Network System Laboratory (NSL). Research areas included high performance computing, VLSI tools, IP networking, and web experiments such as the City of Palo Alto web presence and the first web bookstore. Alta Vista and the PAIX were both outgrowths of this activity. Richard is a founder of RouteOne, a venture to establish digital delivery of video advertising to TV stations and founder and CEO of Tuross Corporation, a small technology consulting organization. While at Tuross, Dr. Swan architected a BSkyB compliant Digital Set top box that has sold more than 1 million units and semiconductor test equipment used for over a $1B in annual shipments. At Cadence, Richard led the design of mobile information appliances for outside clients. Dr. Swan is a native of Australia and appreciates beer and wine from all countries.

ABOUT SAP

SAP (http://www.sap.com) is dedicated to helping companies, their employees, customers, and partners collaborate and succeed in the new, New Economy. With the mySAP.com eBusiness platform, SAP delivers the solutions, technologies, and services companies need to work together toward common goals.

***************************************
***PUB TALK: THURSDAY, MAY 17, 2001

TBA: Information forthcoming in next week’s eNewsletter.
5:00 to 7:00 p.m. Open to the Public. No fee. The Pub Talk begins at 6:00 p.m.

***************************************
***PUB TALK: THURSDAY, MAY 31, 2001
"PRIVACY ISN'T JUST THE LAW, IT'S ALSO A GOOD IDEA!"

By Mr. David Singer, Program Director & Senior Technical Staff Member of Web Technology,
Academy of Technology, IBM Almaden Research Center
5:00 to 7:00 p.m. Open to the Public. No fee. The Pub Talk begins at 6:00 p.m.

Privacy isn't just the law, it's also a good idea. When you ask your customers or visitors for information, do you explain what you do with it? How do you make sure that the promises you make to your customers are honored? Do your visitors feel safe giving you information, or are half of your hits from "noneofyourbusiness@goaway.org"? You are not alone in asking these questions -- IBM has faced them, too. IBM's privacy policies, practices, and services have evolved over the years in response to the changing Internet environment -- Mr. Singer will talk about these changes and IBM's perspective on privacy in a Web-based world.

ABOUT DAVID SINGER

David Singer, Program Director and Senior Technical Staff Member for Web Technology, works for IBM's Internet Technology team on the use of Internet technology, particularly the Web, as a way of promoting community and communication, especially within enterprises such as IBM. He was part of the IBM team which formalized IBM's Web privacy policies. Mr. Singer is a member of the Advisory Board of the World-Wide Web Consortium. He is also co-chair of the Web and Society track for the Tenth International World-Wide Web Conference (WWW10), and was a member of the program committee of the 2000 Conference on Computers, Freedom, and Privacy. David is also one of the authors of the PICS (Platform for Internet Content Selection) Recommendation. Mr. Singer was the author of the OS/2 Gopher client, and ran IBM's first Internet Gopher and Web sites. He was also a member of the winning team at the first Internet Bowl (at Fall Internet World 1995). In the 1990s, he built and maintained IBM's gateway to Usenet. Mr. Singer joined IBM in Boca Raton, Florida, in 1976, working on the Programmable Communications Subsytem for the Series/1. He received his Bachelor's in math and Master's degree in computer science at Rensselaer Polytechnic Institute.

ABOUT IBM CORPORATION

At IBM, we strive to lead in the creation, development and manufacture of the industry's most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics. And our worldwide network of IBM solutions and services professionals translates these advanced technologies into business value for our customers. For further information please refer to http://www.ibm.com.

 

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***JOIN US FOR OUR WEEKLY PUB
Come join us for our weekly pub, every Thursday from 5:00 - 7:00 p.m.

The Pub Talk begins at 6 p.m. The Pub gathers 100-120 mid- to high-level executives every week and, as always, is a great place to come and meet people from the Silicon Valley and all over the world. Representatives from small start-ups and major companies to venture capital and academic join in the exchange at the Center Pub. It's...

--- The best reason to take off work early on Thursdays ---

For directions, please visit http://www.worldinternetcenter.com and click on directions. The dress is casual and there is no fee to attend. Just bring your good ideas!

Companies with an interest in giving a Pub Talk should contact Venilde Jeronimo, the Center's Director of Programs (mailto:venilde@worldinternetcenter.com).

For inquiries, send an email to mailto:info@worldinternetcenter.com