****************** AT THE CENTER ******************
************* The electronic newsletter of the ***********
*********** Silicon Valley World Internet
Center **********
************** Tuesday, December 18, 2001 ***********
The Silicon Valley World Internet Center thanks its Sponsors for
their continuing support:
EXECUTIVE SPONSORS
* Amdocs, Inc http://www.amdocs.com
* Cable & Wireless http://www.cw.com
* Deutsche Telekom http://www.dtag.de/english/index.htm
* Fujitsu http://www.fujitsu.com
* IBM Corporation http://www.ibm.com
* SAP http://www.mysap.com
* Sun Microsystems http://www.sun.com
KNOWLEDGE NETWORK PARTNERS
* Halleck, Inc. http://www.halleck.com
* High Performance Resources http://www.hpresources.com
* IC Growth, Inc. http://www.icgrowth.com
* Inclusion Inc. http://www.inclusion.net
* Internet Wire http://www.internetwire.com
Check out Center's Web site: http://www.worldinternetcenter.com
Past copies of newsletters and directions to the Center are available
on the Web site.
All programs are held at the Center unless otherwise noted.
***************************************
***SUMMARY: SYMPOSIUM: TUESDAY, DECEMBER 11, 2001
"Data-to-Cash (D2C): Business Opportunities Emerging From an Ocean
of Data"
Summary below.
***SUMMARY: LAST PUB OF 2001: THURSDAY, DECEMBER 13, 2001
"Winter Gala: Powering into 2002: Strategies for eSuccess in the
New Year!"
Summary below.
***CHALLENGE-THE-EXPERT: TUESDAY, JANUARY 15, 2002
"IBM's Portal Strategy: Portal Website Directions & Partnering Opportunities"
By Mr. Larry Bowden, Vice President, e-Portal Solutions, IBM
Corporation
Open to the Public. $20 fee.
6:00 - 8:00 p.m. Beverage and light food will be served.
Registration highly recommended due to limited seating.
See below.
***PUB: THURSDAY, JANUARY 17, 2002
"Launch Into The New Year!: New Look, New Directions, New Opportunities"
By Dr. Susan Duggan, Chief Executive Officer, Silicon Valley
World Internet Center
Open to the Public. No fee.
5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.
***EXECUTIVE SEMINAR: TUESDAY, JANUARY 22, 2002
"Converting Brand Equity into Shareholder Value"
Part of a Seminar Series on "Growing Intellectual Capital Assets---A
Revolution in Management"
By Mr. Don Presson, President, IC Growth, Inc. &
By Mr. Ross Halleck, Chief Executive Officer, Halleck, Inc.
Invitation-only. No fee. 6:00 - 8:00 p.m.
****************************************
***SUMMARY: SYMPOSIUM: TUESDAY, DECEMBER 11, 2001
"Data-to-Cash (D2C): Business Opportunities Emerging From an Ocean
of Data"
SUMMARY:
The Center held a Symposium on December 11 to discuss the factors
influencing the ability of companies and organizations to turn data
into information that can then be used as the knowledge for structuring
business decisions - turning data into cash (D2C). Following a presentation
by SAP, twenty-three participants discussed the current state of
data-to-information processes in business, what state business would
like to achieve, and the challenges to doing so, as well as possible
tools and solutions for those challenges.
SAPMarkets' Kay van de Loo and SAP Labs' Dr. Hartmut Vogler presented
two real-world business scenarios. The first depicted how data is
currently used to inform business decisions, and the second speculated
on how intelligent software agents could help with data gathering
as well as in turn data into valuable information. Besides SAP,
participating in the program were representatives from Artloop,
Bodha, DisCopyLabs (DCL), Dejima, iSpheres, KnowNow, Lake Forest
Venture Management, Littera, Monterey Network Center, Pacific Cartage
& Warehousing, Stanford SkolarMD, Stanford University, Tony Grant
Solutions Sales Consulting, VerticalNet, WebV2, Whizbang!Labs and
WISengine.
The Center would like to thank all the participants who contributed
to a successful Symposium! Below is a brief summary of the challenges
identified during the Symposium, including next steps. The full
summary will be able on the Center's Web site shortly.
CHALLENGES
Some of the main challenges identified by the group included:
The heterogeneous landscape - a major factor that keeps
companies/organizations from being able to access and use data
Integration of data from such disparate sources as EDI and
the Internet in order to best serve the plethora of businesses which
are not yet Internet savvy in their processes
Cost/benefit analysis of turning data into information; Turning
information into knowledge is currently a very expensive proposition
It is time intensive to look at data and information, evaluate
its relevancy and accuracy and report it out as knowledge
Current weak points in data-to-decision processes include
lack of centralization of knowledge; lack of identification of the
location of data; lack of identification of the keepers of data
and knowledge, such as retired employees; corporate ownership of
data as exemplified by firewalls; the need for resource discovery;
the lack of analysis of the quality of decisions based on the data-information-knowledge
processes; and, finally, the need to lower the cost of converting
data to information.
Other challenges identified by the group:
DATA
Data compatibility
Data mining
Normalizing data definitions, especially when the same terms
are used for different meanings
No incentive, time or reword for expert data creators to
publish and/or explain their data to others
Manage the dynamics of change from the input
Ability to rapidly absorb & transfer data to knowledge
Data resource publication and discovery
Lack of standards
Lack of skill or interest in collaborating data in a manner
that it is valuable information to someone other than oneself
Same data referring to different information
Change management - new data formats break traditional client-server
/ DOOP models
EDI versus the Internet for data transmission
Closed systems and non-accessible data
Model Mismatch - Data to Information to Knowledge
Interpersonal communication facilitation
Data location - How do data keepers communicate?
Finding and storing the data - Where is it? We don't collect
it in one big place
Normalization of data
INFORMATION
Lowering the cost of developing code that tests articulated
scenarios
Existence of data that is required to derive meaningful insights
Cost of integrating information from different applications
Information integration
Cost to convert data to information - Procurement base of
large history of information; Details for components to ease quoting
future buy
Ease of access to information
How much can be automated to lower the cost of data cleansing,
normalization and integration
Integrate information from diverse sources with different
terms
and schemas
Cost of data to information
How to get information in near real time without regular
polling of the applications where they live
Data normalization and integration from any number of sources
Easy, adaptable way to specify information extraction criteria
to machines
Managing overlap around different domains
Differing taxonomies to represent similar concepts and/or
items
How to integrate feedback!
KNOWLEDGE
Ontology management
Developing Joint ontologies (schemas)
Apply knowledge to the RIGHT data to connect it into information
Lower the cost of developing code that tests articulated
scenarios
Identification of the high-value (high risk) problems to
solve?
Identify how a human being would solve a given problem and
try to capture that process
Identify the most important (valuable) criteria and solutions
- Speed? Quality? Cost?
Moving away from the relational data base (Sounds like "data"
but allows easier associations)
Interpretation of knowledge
Publishing standards, taxonomies and access methods
Centralizing repositories
Privacy - How to flexibly share only the right level of data,
information and knowledge among partners
Modeling - How to gather data in order to answer a question
one does not know
NEXT STEPS/FURTHER TOPICS
Participants felt that the next steps in analyzing the data-to-decision
process would be to examine:
Where and when real-time information is critical
Some real life examples
The role of intelligent agents
The cost of decision-making
Business models for sharing data
Information-integration architecture
How to get knowledge published and how to empower the employee
to do so
Human aspects such as change management and culture
Evolution of the problematic, who actually needs it and what
is the business value
FOR FURTHER INFORMATION
Follow-up programs on this topic will take place in 2002. For
inquiries on this program as well as future programs on this topic
can be sent to:
Dr. Venilde Jeronimo
Director of Programs
mailto:venilde@worldinternetcenter.com
For inquiries on the complete summary, contact:
Ms. Susan Barich
Director of Communications
mailto:barich@worldinternetcenter.com
****************************************
***SUMMARY: LAST PUB OF 2001: THURSDAY, DECEMBER 13, 2001
"Winter Gala: Powering into 2002: Strategies for eSuccess in the
New Year!"
SUMMARY:
130 executives, technologists, venture capitalists, and others
celebrated the holidays at this last Pub of the year with Center
staff and sponsors! Sponsors of the Center gave brief comments at
6:00 p.m. on their thoughts around the key strategies to bring success
to your business in 2002. The Center would like to thank the following
individuals who represented Center Sponsors and gave brief remarks:
Mr. Ronald Alepin
General Manager
Enterprise Products
Fujitsu Software
Mr. Bruce Baikie
iDC Business Group Manager
Network Service Provider Division
Sun Microsystems
Dr. Lutz Heuser
Vice President & Chief Development Architect
Corporate Research
SAP AG
Mr. Wes Hom
Vice President
Market Development Venture Capital Relations Group
Corporate Strategy
IBM Corporation
Dr. Peter Leipold
CEO
T-Nova (Deutsche Telekom)
Mr. Kelvin Rowlette
Vice President
Marketing
Solect (An Amdocs Company)
Upon entrance to the gala, attendees were asked to identify a
key factor that would most contribute to "eSuccess" in 2002. Their
answers are below.
On behalf of the Center staff and its Sponsors, we would like
to wish everyone a safe and happy holiday season!
LIST OF KEY FACTORS FOR eSUCCESS IN 2002
Sense of security, physical and financial
Real business models that use the new medium in new ways
Money
Hard work and ingenuity
FCC approval of UWB
Rise of the worker! Fall of the execs!
Political climate
Peace, if it happens; Good management and marketing; Customer
financing
World economy
People spending money
Killer applications
Recognition for those who strive for the best
Simplifying it so it is more accessible to middle-size businesses
Stability and improvements in telecommunications infrastructure
More networking events
Luck
HR and globalization
Practical CRM
Better understanding of the Web and business
Love
NGI applications or wireless services
Spherical economics
Web services
Marketechture
Courage
Success of open source; Education & prosperity for the whole
world
Attitude
Security integration
The Web will become more reliable and more integrated
Luck
Customer satisfaction
Security
Service - Apply what we learned from business to the world
of non-profit
Well-planned market strategy
World peace
Get ready for the next wave of "e." Forget your tired old
preconceptions and get busy!
Agility
Voice technology
Humanity, partnership & capitalism
VCs must get past their fear!
Improved commerce & economy
JAVA
Caring
Voice Technology
Practical build up of technological synergies and bold business
decisions
Future e-Bubble in 2002 and beyond
Better software
Smart ideas
Human and technology factors
Business managers becoming visionary decisive leaders
Funding
Debt relief for the 3rd World
Realistic expectations
Web services
Emergency communications
Human and technology
Integration and funding
A court order that Windows 3.2 and all Microsoft products
be made modular and cross-platform
Opportunity
Network security
Revenue
Broadband
User involvement
Funding
Attention to the bottom line
Less greed
Global participation
Human attitude change
Collapse of Microsoft
Confidence and determination
Web services
Strategic alliances
CVenture dollars
Marriage between technologies and the real users; Human-computer
interaction
An improved economy
Break up Microsoft
Voice interface
Optimism & technology
VCs need to be smarter
****************************************
***CHALLENGE-THE-EXPERT: TUESDAY, JANUARY 15, 2002
"IBM's Portal Strategy: Portal Website Directions & Partnering Opportunities"
By Mr. Larry Bowden, Vice President, e-Portal Solutions, IBM
Corporation
Open to the Public. $20 fee.
6:00 - 8:00 p.m. Beverage and light food will be served.
Registration highly recommended due to limited seating.
See below.
At this program, Challenge-the-Expert, come hear about IBM's portal
strategy during the first hour from Mr. Bowden. Audience participants,
during the second hour, will have the opportunity to interact with
Mr. Bowden and question him on how IBM can assist your company with
its Web site and portal needs. Partnering opportunities with IBM
will also be highlighted during the evening.
ABOUT LARRY BOWDEN
Larry Bowden is Vice President, e-Portal Solutions, IBM Corporation,
where he is responsible for leading IBM's Portal strategy, development,
marketing, partnerships, and services. Prior to taking on his current
role, Mr. Bowden was director of development for IBM Content Management
products at Santa Teresa Laboratories where he directed a virtual
development laboratory distributed across several large and small
development sites and a significant work from home population. Previously,
he was IBM Director of Marketing for Data Management where he focused
on launching IBM Business Intelligence, Document Management, and
DB2 Universal Database initiatives.
A native of California, Mr. Bowden first began working for IBM
in San Jose as a Co-Op out of high school and was hired into IBM
Research after benefiting from the IBM education programs to acquire
his college training while working full time for IBM. He holds a
Bachelor of Science degree in engineering and Master of Business
Administration, both from the University of Denver. He currently
works out of the Silicon Valley area in the IBM Santa Teresa facility.
ABOUT IBM
IBM (http://www.ibm.com) strives
to lead in the creation, development and manufacture of the industry's
most advanced information technologies, including computer systems,
software, networking systems, storage devices, and microelectronics.
IBM's worldwide network of solutions and service professionals translate
these advanced technologies into business value for its customers.
REGISTRATION
Due to limited seating, registration is
highly recommended. Send your name, title, company name, and email
address to:
Ms. Susan Barich
Director of Communications
mailto:barich@worldinternetcenter.com
****************************************
***PUB: THURSDAY, JANUARY 17, 2002
"Launch Into The New Year!: New Look, New Directions, New Opportunities"
By Dr. Susan Duggan, Chief Executive Officer, Silicon Valley
World Internet Center
Open to the Public. No fee.
5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.
Come join the Center as it launches into the New Year with a new
look, new offerings to business clients, and new directions for
collaboration. The Center powers into 2002 welcoming its Executive
Sponsors, potential partners, and clients to a special "Pub" evening.
This is a great time to become acquainted with the powerful Knowledge
Network behind the Center. Innovative small technology companies
join in with medium and large producers of technology to launch
the new year of productive knowledge exchange around eBusiness,
Internet infrastructure, and mobile communications. Come meet the
partners of the Center, including the Center's newest Knowledge
Network Partner, Halleck, Inc.
****************************************
***EXECUTIVE SEMINAR: TUESDAY, JANUARY 22, 2002
"Converting Brand Equity into Shareholder Value"
Part of a Seminar Series on "Growing Intellectual Capital Assets---A
Revolution in Management"
By Mr. Don Presson, President, IC Growth, Inc. &
By Mr. Ross Halleck, Chief Executive Officer, Halleck, Inc.
Invitation-only. No fee. 6:00 - 8:00 p.m.
Value today is created primarily from the growth of an organization's
intellectual capital assets (ICAs). Yet, management methodologies
around ICAs have evolved slowly. In conjunction with IC Growth,
the Center is offering a Seminar Series "Growing Intellectual Capital
Assets---A Revolution in Management," focused on converting ICAs
to shareholder value. The Seminar Series will cover intellectual
capital assets, including intellectual property, customer capital,
organizational capital, and branding.
The first Seminar on January 22 focuses on branding as an intellectual
capital asset. It will be presented by Halleck Inc., Silicon Valley's
preeminent creative services agency that works with companies to
build lasting brand relationships with their customers, along with
I.C. Growth.
DESCRIPTION
In the latter part of the last century, intangible assets became
responsible for creating more value than tangible assets in the
overall economy. During the Dot.com era, however, "Brand Building"
developed an unfortunate association with "Burn Rate." In truth,
when considering real companies that provide real value to their
constituents, brand equity can be demonstrated to enhance shareholder
value measurably.
Brand is ultimately the price someone is willing to pay for a
good or service over and above the price with no brand. Every organization,
from its initial beginnings to a mature multi-billion dollar enterprise,
must develop a brand strategy.
BENEFITS FROM PARTICIPATION
Key benefits of this seminar include:
How a Brand Strategy is instrumental to managing intangible
assets;
How Brand Strategy can be converted into an intellectual
capital asset called brand equity; and
How to grow brand equity and measure its impact on shareholder
value.
FOR FURTHER INFORMATION
This invitation-only seminar is intended for senior executives
in both management and marketing who are responsible for delivering
increasing value to their shareholders, employees, and customers.
For further information on this program, contact:
Dr. Venilde Jeronimo
Director of Programs
E: mailto:venilde@worldinternetcenter.com
***************************************
***JOIN US FOR OUR WEEKLY PUB
Come join us for our weekly Pub every Thursday from 5:00 -
7:00 p.m.
The Pub Talk begins at 6 p.m. The Pub gathers 80-100 mid- to high-level
executives every week and, as always, is a great place to come and
meet people from the Silicon Valley and all over the world. Representatives
from small start-ups and major companies to venture capital and
academic join in the exchange at the Center's Pub. It's...
--- The best reason to take off work early on Thursdays ---
For directions, please visit http://www.worldinternetcenter.com
and click on directions.
The dress is casual and there is no fee to attend. Just bring
your good ideas!
Companies with an interest in giving a Pub Talk should contact
Venilde Jeronimo, the Center's Director of Programs (mailto:venilde@worldinternetcenter.com).
For inquiries about upcoming Center programs, send an email to
mailto:venilde@worldinternetcenter.com
To unsubscribe from this eNewsletter, contact Ms. Glenda Garcia
at mailto:garcia@worldinternetcenter.com
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