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****************** AT THE CENTER ******************
The Silicon Valley World Internet Center thanks its Sponsors for their continuing support: EXECUTIVE SPONSORS * Amdocs, Inc http://www.amdocs.com KNOWLEDGE NETWORK PARTNERS * Halleck, Inc. http://www.halleck.com Check out Center's Web site: http://www.worldinternetcenter.com Past copies of newsletters and directions to the Center are available on the Web site. All programs are held at the Center unless otherwise noted. *************************************** ***LAST PUB OF 2001: THURSDAY, DECEMBER 13, 2001 ***CHALLENGE-THE-EXPERT: TUESDAY, JANUARY 15, 2002 ***PUB: THURSDAY, JANUARY 17, 2002 ***EXECUTIVE SEMINAR: TUESDAY, JANUARY 22, 2002
Access to relevant information is crucial when making business decisions. Today, more data is available from internal and external sources than ever before, but it needs to be discovered, extracted, and turned into information before it can be used for decision support. At this Symposium, a real-world business scenario within Strategic Sourcing will be presented by SAP to investigate how intelligent software agents can help with data gathering as well as in turning data into valuable information. Also, the fifteen invited participants will discuss how agents can be used to discover new information sources and new business partners, potentially using the Semantic Web. Participants will have the opportunity to network after the Symposium over wine and light food. FOR FURTHER INFORMATION Inquiries on this program can be sent to: Dr. Venilde Jeronimo
Come celebrate the holidays at the Center at this last Pub of the year with Center staff and sponsors! Sponsors of the Center will give brief comments at 6:00 p.m. on their thoughts around the key strategies to bring success to your business in 2002.
At this program, Meet-the-Expert, come hear about IBM's portal strategy during the first hour from Mr. Bowden. Audience participants, during the second hour, will have the opportunity to interact with Mr. Bowden and question him on how IBM can assist your company with its Web site and portal needs. Partnering opportunities with IBM will also be highlighted during the evening. ABOUT LARRY BOWDEN Larry Bowden is Vice President, e-Portal Solutions, IBM Corporation, where he is responsible for leading IBM's Portal strategy, development, marketing, partnerships, and services. Prior to taking on his current role, Mr. Bowden was director of development for IBM Content Management products at Santa Teresa Laboratories where he directed a virtual development laboratory distributed across several large and small development sites and a significant work from home population. Previously, he was IBM Director of Marketing for Data Management where he focused on launching IBM Business Intelligence, Document Management, and DB2 Universal Database initiatives. A native of California, Mr. Bowden first began working for IBM in San Jose as a Co-Op out of high school and was hired into IBM Research after benefiting from the IBM education programs to acquire his college training while working full time for IBM. He holds a Bachelor of Science degree in engineering and Master of Business Administration, both from the University of Denver. He currently works out of the Silicon Valley area in the IBM Santa Teresa facility. ABOUT IBM IBM (http://www.ibm.com) strives to lead in the creation, development and manufacture of the industry's most advanced information technologies, including computer systems, software, networking systems, storage devices, and microelectronics. IBM's worldwide network of solutions and service professionals translate these advanced technologies into business value for its customers. REGISTRATION Due to limited seating, registration is highly recommended. Send
your name, title, company name, and email address to:
Value today is created primarily from the growth of an organization's intellectual capital assets (ICAs). Yet, management methodologies around ICAs have evolved slowly. In conjunction with IC Growth, the Center is offering a Seminar Series "Growing Intellectual Capital Assets---A Revolution in Management," focused on converting ICAs to shareholder value. The Seminar Series will cover intellectual capital assets, including intellectual property, customer capital, organizational capital, and branding. The first Seminar on January 22 focuses on branding as an intellectual capital asset. It will be presented by Halleck Inc., Silicon Valley's preeminent creative services agency that works with companies to build lasting brand relationships with their customers, along with I.C. Growth. DESCRIPTION In the latter part of the last century, intangible assets became responsible for creating more value than tangible assets in the overall economy. During the Dot.com era, however, "Brand Building" developed an unfortunate association with "Burn Rate." In truth, when considering real companies that provide real value to their constituents, brand equity can be demonstrated to enhance shareholder value measurably. Brand is ultimately the price someone is willing to pay for a good or service over and above the price with no brand. Every organization, from its initial beginnings to a mature multi-billion dollar enterprise, must develop a brand strategy. BENEFITS FROM PARTICIPATION Key benefits of this seminar include: • How a Brand Strategy is instrumental to managing intangible assets; • How Brand Strategy can be converted into an intellectual capital asset called brand equity; and • How to grow brand equity and measure its impact on shareholder value. FOR FURTHER INFORMATION This invitation-only seminar is intended for senior executives
in both management and marketing who are responsible for delivering
increasing value to their shareholders, employees, and customers.
For further information on this program, contact:
The Pub Talk begins at 6 p.m. The Pub gathers 80-100 mid- to high-level executives every week and, as always, is a great place to come and meet people from the Silicon Valley and all over the world. Representatives from small start-ups and major companies to venture capital and academic join in the exchange at the Center's Pub. It's...
For directions, please visit http://www.worldinternetcenter.com and click on directions. The dress is casual and there is no fee to attend. Just bring your good ideas! Companies with an interest in giving a Pub Talk should contact For inquiries about upcoming Center programs, send an email to mailto:venilde@worldinternetcenter.com To unsubscribe from this eNewsletter, contact Ms. Glenda Garcia
at mailto:garcia@worldinternetcenter.com
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