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Tuesday, November 27, 2001


From IBM's Internet guru -- a revolutionary approach to instilling a Web-savvy culture throughout your organization

By Mr. John R. Patrick
Vice President, Internet Technology
IBM Corporation


Click here to download audience responses to the question:
"The Internet changes everything. What will the Internet change for you in 2002?" in PDF format.
( Adobe Acrobat Reader is needed to view this document)

Open to the Public.
$20 fee, payable in cash or check day of program.
5:00 - 6:00: Registration & networking
6:00 - 8:00 p.m. Presentation and Q&A/interactive discussion with audience participants.

REGISTRATION HIGHLY RECOMMENDED due to limited seating. Registration & further information below.

Location: Vintage Room, Stanford Barn, Palo Alto. (Behind the California Cafe and below the Center at the Stanford Barn.)

The technology exists. So why do so many businesses crash and burn when it comes to launching successful eBusiness strategies? Why do flashy Web sites send customers to a 1-800 number that can be accessed only during "normal" business hours? Why do executives who market toys and games refuse to listen to their own children? According to IBM's Internet guru, Mr. John R. Patrick, it's all about attitude!!

Our inability to harness the full power of the Internet has much less to do with the technology itself than with the cultural and psychological barriers that straitjacket our thinking about it. In his book, "Net Attitude," he reveals the strategies and more important, the mindset, that will allow you and your company to flourish in the age of connectivity. Drawing from a wide range of examples from the worlds of business, technology, politics, education, and popular culture, during the first hour of this program, Mr. Patrick will explore the profound implications of adopting an Internet attitude and how it will transform you and your business. Audience participants will be able to interact with Mr. Patrick during the second hour in a facilitated, knowledge exchange.

Mr. Patrick's book, "Net Attitude," can be pre-ordered through


Mr. John R. Patrick is Vice President of Internet technology at IBM Corporation. As IBM's chief Internet technology officer, he leads the company's efforts for the next generation of the Internet. Mr. Patrick is also closely involved in IBM's aggressive backing of the red-hot Linux movement. However, if you read between the lines of Patrick's official job description -- or have heard him deliver cutting-edge remarks at conferences throughout the world or read one of the many articles he's been featured in -- you'll see that John's unofficial title is Internet visionary. It is one of the reasons why Business 2.0 recently named him as one of the industry's most intriguing minds, and why Network World called him one of the 25 most powerful people in networking.

Mr. Patrick was a founding member and is now the chairman of the Global Internet Project, a founding member of the World Wide Web Consortium at MIT in 1994, a senior member of the Institute of Electrical and Electronics Engineers, and a member of the Internet Society and the ACM. He is an advisor to several new Internet companies, including Lou Dobbs' and Sally Ride's and Mary Furlong's ThirdAge Media. He is also an advisor to IntraLinks and Neoteny, a new incubator in Japan.

While at IBM, Mr. Patrick has created a number of innovative programs including the alphaWorks Web site, which is IBM's on-line research and development laboratory for advanced Internet technology, and IBM's successful "Get Connected" program to expand the use of the Internet both within the company and to serve as a model for other companies. Mr. Patrick joined IBM in 1967 and spent the first half of his career in various sales, marketing and management positions. He was a pioneer and developer of IBM's leasing business at IBM Credit Corporation, today the largest computer leasing company in the world. He was subsequently the chief financial officer of various business units of IBM and was also vice president of operations for IBM's Computer Integrated Manufacturing Business. In 1992, Mr. Patrick became vice president of marketing for Personal Systems and was responsible for creating the successful ThinkPad brand. He earned a B.S. in Electrical Engineering from Lehigh University and an M.S. in Management from the University of South Florida. He also has a law degree (LL.B.) from LaSalle University, which he earned during his military service. An individual who leads by example, you can access further information about Mr. Patrick and his activities through his innovative personal web site:


IBM ( strives to lead in the creation, development and manufacture of the industry's most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics. IBM's worldwide network of solutions and service professionals translate these advanced technologies into business value for its customers.


Registration is not necessary but highly recommended due to limited seating. To register, send the following information: name, title, company, email address and phone number to:

Ms. Glenda Garcia
Operations Assistant