Chair, Advisory Board, Silicon Valley World Internet Center
Founder and CEO, Coopetition, Inc.
Joella is a visionary. Joella is an evangelist.
Joella creates success.
She listened to the kernel of an idea, put together a team,
sold the concept internally, and brought Alta Vista to the
world. The resulting business—sold to CMGI—represents the
largest single sale ever made by the company. She saw
the business opportunity, initiated the project, sold a beta
site and brought the first Web-based bookstore to the world.
She worked with the government of the capital of Silicon Valley,
saw their need and, via the web, presented the city of Palo
Alto, California to the world. An idea is simply an idea.
It goes nowhere without the guts and energy to push it into
successful existence. Companies are large amorphous masses.
They struggle toward profit. They listen to many stories.
They house many potentials for success and capitalize on few.
Periodically a force pushes a company toward success.
There is always a strong and knowledgeable individual behind
each of these successes.
Joella pushed Digital Equipment Corporation into the World
Wide Web arena, creating a separate, fully funded division
four years ahead of its competition. She saw the opportunity,
fought the amorphous mass and brought a new business model
to the world. She saw what the Digital Equipment Neutral Internet
Exchange concept could mean to the world. She introduced it
to the United States and the world. She worked with
country leaders and heads of major corporations to raise worldwide
awareness of the huge potential of this concept. This
business is expected to gross billions annually for the rest
of the history of mankind. The resulting business—sold
to AboveNet—represents the second largest single sale ever
made by the company.
The end of the nineties has seen the end of large profits
for computer hardware focused corporations. They must
expand their vision to total business solutions. Computers
and wires have served us well. But wires can not interconnect
the mobile communication the world has come to expect.
This is the age that connects people anywhere anytime.
Joella moved Compaq Computers from a vision of hardware for
the masses to anywhere anytime communication for the masses.
Joella has run her own businesses. She has lived and worked
in China, Mediterranean/Middle East, Europe, Africa, Latin
America, and Canada. She is fully accustomed to forging
successful business relationships in foreign cultures. Her
national and international “relationship capital” is outstanding.
Ask her—ask the participants—about the international relationships
she has created. Joella is on the advisory board of the Silicon
Valley World Internet Center, and several Silicon Valley Internet
Founder and President of Net:Ratio.com
Mark Barounos is founder and president of Net:Ratio.com,
a holding company that oversees the creation of Internet hub
company subsidiaries, and brings together the key elements
of business-to-business integration strategy. In addition,
he acts as a consultant to Hewlett-Packard’s senior management
on HP’s E-services deals. Mark also serves as CEO of
the Hemisphere Group, a leading conference and event management
agency that specializes in the production and staging of large
executive conferences and tradeshows. He has organized
events throughout Asia, India, Europe and the United States
for industries including banking and finance, Internet and
telecommunications, oil and gas, and hotel and restaurant
management. Mark graduated from Cheltenham College,
Ross Halleck founded Halleck in January of 1980
as one of the preeminent creative service firms in Silicon
Valley. Since its inception, Ross has translated corporate
marketing objectives into highly effective communications
In 1993, Ross integrated the World-Wide Web into its mix
of marketing support services. This included pioneering the
branding of Web sites, developing site architecture, and the
strategic implementation of the technology to accomplish marketing
objectives. Halleck's first client in the this arena was Netscape.
Throughout its history, Halleck has been on the cutting-edge
of sophisticated marketing techniques, strategies and technologies.
Halleck became one of the first creative service agencies
to integrate relationship marketing strategies into its business
model. Companies such as HP, Agilent, Con Agra, Edify Corp.,
and Sun have extended their relationships with Halleck in
the interest of providing brand communications that leverage
all touchpoints to build more consistent, more personal, and
more profitable relationships between their clients and their
Ross' strategic thinking, design excellence and unique implementation
of technology has earned him B to B Magazine's Top 100 Award
for 2001. Mr. Halleck sits on the Boards of the Silicon Valley
World Internet Center and Diamondhead Ventures.
Raman Khanna is an experienced information technology
executive with background in computing & communication
technologies, Internet and enterprise information technology
management. For the past six years, in addition to his role
as Chief Information Officer at Stanford University, Raman
has been very active in the high technology start-up
arena. He has been involved with approximately 30 start-ups
as an investor, founder, board member, or advisor. Raman has
approximately 20 years of experience in information
technology industry. He has been with Stanford University
for past 15 years in various roles including Director of Networking,
Chief Technology Officer and, more recently, as Chief
Information Officer. Raman Khanna is a nationally recognized
authority on data communication, distributed computing,
and enterprise management systems. He is the contributing
editor of four technical books on data communications
and client/server computing. He lectures and consults
extensively in the areas of data communication and distributed
computing. He has consulted for many corporations and
universities on product design, information systems architecture
and design, and strategic planning.
Raman's undergraduate degree was in Electrical Engineering
and he holds Masters degrees in Computer Science and
Chairman and Founder, EduActive
Mr. Rakoczi is the Chairman and founder of EduActive,
a holding company in strategic alliance with a number of network
specialized companies including infrastructure, head-end servers,
client systems, e-commerce, web-casting, call centers, extranets,
intranets, VPN, IP-Telephony, VOD, Web-training, Speech technologies,
IVR, gateways, JAVA enabled systems, embedded appliances. Affiliations
include: Deutsche Telekom, Sprint, FrenchPTT, JVC, ASCII, ChinaCap,
HP, DEC, IPITEK (www.ipitek.com) and via IPITEK, a network oriented
leader, with many large sales-forces such as Eri../../CSSon.Additionally,
he serves on the Board of Directors of Direct Stock Market,
Inc.(www.dsm.com), which provides for both public and private
placements of small companies. DSM uses innovative network-based
technology, including Virtual Roadshows, Internet based conferences,
webcasting of equities conferences, electronic bulletin boards,
and company websites. DSM's clients include: Forbes, Inc-magazine,
and a number of high technology companies. For fun: check www.ebig.com
then search: Rakoczi
Mr. Rakoczi is also Chairman, or a member, of various Advisory
Boards of network-oriented, high technology companies. Among
these are the following: WebLaser-VBN: intranet, internet
and extranet solutions for the manufacturing arena using e-commerce
( www.wvbn.com), HudsonSierra, AVAJ Inc (next generation DSP
chips development) , SMTV (an OTC-BB Co.), EduActive (content),
PageActive (www.pageactive.com), CCI, and others.
He is actively involved with Web oriented conduit and content
providers to establish alliances associated with the Inter-,
Intra- and Extranets including all the applications of these
networks. Some of these activities are international
in scope, including Asia, Europe and Latin America.
He has planned and negotiated large telecommunications joint
ventures in many countries. One good example: www.auco.com,
an embedded systems company operating both in USA and in China.
Mr. Rakoczi served as strategic advisor on the successful
spin-out of a telecommunication equipment subsidiary, from
a Fortune 500 office automation manufacturer. Another Internet
oriented project he advised, recommended, and subsequently
structured, was divestiture of an information services division
from a Fortune 500 aerospace company. Mr. Rakoczi was a Partner
at Hambrecht & Quist Technology Partners, the leading
investment bankers in high technology, from 1984 to 1987.
He was primarily responsible for strategic alliances in the
information services and networking fields. 1974 to 1984,
he was Executive Vice President of Tymshare/Tymnet, the largest
value added commercial carrier in the world, in charge of
the value added application business. The company merged with
British Telecom which subsequently entered a joint venture
Prior to Tymshare/Tymnet, Mr. Rakoczi was President and CEO
of Standard Information Systems, a high technology firm that
developed and marketed computer communications systems.
The company was merged with Sprint, the largest Internet backbone
provider. Additionally, Mr. Rakoczi was a Manager of Advanced
Computers, G.E., responsible for computer communications systems,
including community based on-line servers, as well as a Senior
Design Engineer at RCA, where he was the project leader for
the first on-line interactive computer communication system
in support of the Army: ComLogNet, the forerunner to ARPANET.